ALLIANCE ONE INTERNATIONAL
Sportradar aimed to convene industry leaders from sports tech and media sectors to discuss advancements in betting and gaming marketing. The goal was to provide a platform for knowledge sharing, networking, and exploring innovative marketing strategies.
WHERE:
Emirates Stadium, London
WHEN:
24 October 2024
WHO:
Sportradar
WHAT:
Internal Conference
OUR CHALLENGES
A critical challenge to overcome was to ensure the activation was safe and secure in an area with high footfall.
We also had to carefully manage the time of two well known influencers who were promoting the activation.
OUR APPROACH
Meticulous logistics and planning were key to the success of the activation.
This included on-site security teams and staffing, management of two well known influencers and the efficient build and de-rig of the Hairy Harvest set.
OUR RESULTS
The Sportradar Connect: Marketing Summit was a resounding success, attracting over 300 industry professionals. Attendees engaged in thought-provoking discussions, gained valuable insights into the latest marketing trends, and expanded their professional networks. The seamless integration of digital elements ensured a dynamic and interactive experience, amplifying the event's reach and impact.
“Kairos Global's expertise and dedication were instrumental in bringing our vision for the Marketing Summit to life. Their attention to detail and innovative approach exceeded our expectations, resulting in an event that was both informative and engaging.”
Amit Patel, Sportradar
OUR IMPACT
